Google Apps is a brand of Cloud computing, productivity and collaboration tools, software and products that offer you simple, powerful communication and collaboration tools for businesses of any size. All these elements are hosted by Google to streamline setup, minimise maintenance and reduce IT costs.

Google Apps includes Gmail, Google Docs, Google Calendar, Google Sites, and more.

Here are three of the key benefits of using Google Apps for your business:

1) The convenience of staying connected

It’s become mainstream for businesses to operate virtually and in a Cloud. Email, document sharing, and chats bring these services to even the smallest businesses, which is a huge step up from the days of sending files and organising conference calls just to stay connected. So far, with our current use of the system, it’s been very easy to:

  • Make a document and share it;
  • Video or message instantly with someone without having to jump through any complicated hoops

What makes it even more convenient is that all this can be done from any smartphone as well, cutting the cord and letting you stay connected from anywhere. Although needing an Internet connection might slow you down at times, the rest of what you need is at your fingertips.

2) Reliability in a well-recognised brand

The benefits in reliability come from the reduced complexity that would normally be associated with any of the above services. The distinction as a ‘Google service’ is important because the brand has become well recognised for its reliability in the services it provides. Having used other self-hosted email services in the past, there were times where email would get lost in transit or would take a very long time to reach its destination. There were even instances where email just didn’t work at all. Can you imagine a couple of days or even a week without email working? It was like being sent back to the stone ages. This is not a problem today thanks to the Google Suite.

3) Efficiency with highly valued tasks

The user experience is remarkably intuitive for businesses, meaning little-to-no-training is needed for employees – and since it’s in the Cloud, there is no need for software updates to be installed regularly. It’s also bundled with their own very fast search tool, so you can find things quickly and easily without being inundated with the chaos of ever-expanding data. This increases productivity and creates a happier workplace because it’s no fun fighting technology to get simple things done.

“Google’s mission is to organise the world’s information and make it universally accessible and useful. With its Google Cloud Platform, it provides users with a set of modular Cloud-based services that allow them to create anything from simple websites to complex applications”.

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